Macromedia Dreamweaver is a fantastic tool that enables you to create a wide array of content and graphics to deploy on a Web site that is dynamic and easy to maintain. But software isn’t all you need in order to create a wonderful Web site. It also takes creativity, a good eye, a well-thought-out plan.

“Why build a Web site?” Most organizations and individuals establish a presence on the Internet for one or more of the following reasons:

• To sell a product or service directly online
• To provide information or tools
• To provide an extension of — or support for — products and services
• To find other organizations or people to work in a particular area of interest
• To introduce and promote an organization and its mission
• To remain competitive with other organizations that are already on the Internet
• To promote community development by bringing groups of people together around ideas, people, or causes, either online or in person
• To share artwork, writing, or photographs